Homegrown Sun Bets project paves way for future markets. The biggest global venture in Tabcorp’s 22-year history was never going to be easy.
In late 2015, the gambling giant announced a partnership with publisher News UK to launch a new online wagering and gaming business in the UK and Ireland. The Sun Bets online bookmaker combines Tabcorp’s wagering expertise with News UK’s customer base and media assets.
Tabcorp’s role in the deal was to provide the wagering systems, services, and customer interface, and manage the combined online wagering, bingo, and gaming business.