cisco flip

Flip yourself. viral marketing from US Sydney:

It’s easy to understand why Internet infrastructure giant Cisco Systems needed to get out of the consumer electronics business, but did it have to send a popular product, like to the Flip camcorder, to an early grave? Cisco on Tuesday announced that it will stop making the Flip camera, a popular pocket-sized video camera it bought only a couple of years ago from a company called Pure Digital. The reason? The company said it is strategically realigning its business to focus on selling its core products. “We are making key, targeted moves as we align operations in support of our network-centric platform strategy,” Cisco CEO John Chambers said in a statement. “As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.” in