BIG W – User Interface Design – IA.
Part of the design and pitch team at Design Works now known as (VML) I help organise our pitch documentation to show our global thinking on user experience, and customer strategy, in 2010. After winning the pitch I was asked to stay and join the team to help design the user interface to show our information architecture knowledge and how we could help customer search for the products they desired. I focused my effort on designing and developed the online shopping experience from end to end to help make conversation of new products. I helped update the instore channels so customer could use the website codes to locate products instore.