Etihad Digital Transformation

If you have been following my posts regarding digital transformation you will understand I have broken down the areas into devices to help give a better understanding of how users interact with their devices differently at different times of the day, different location, and how this also impacts business on a multiple levels to save 1000s of working hours.


“Etihad Airways, the national airline of the United Arab Emirates, and Cognizant (NASDAQ: CTSH), a leading provider of information technology, consulting, and business process outsourcing services, today announced a strategic agreement to drive digital transformation across the airline and its equity partners.
Under the three-year, multi-million dollar deal, Cognizant will help Etihad Airways define its digital strategy and reimagine the guest experience along with a guest’s travel journey across the group.


By bringing together its digital strategy, technology, industry, and experiential design expertise, Cognizant will conduct a comprehensive study of Etihad Airways’ current business and technology footprint to outline and operationalise a best-in-class digital ecosystem, enabling multi-channel distribution, customer persona segmentation, and personalized marketing techniques.”

I will be adding further posts linked to this epic volume of work as it became a labor of love that gave me such a buzz to the point of waking up at 2 am to start my day so I could complete sections on time…


I will be uploading the Account section very soon, so please check my next post and get to understand the future of customer experience when thinking about booking a trip, and how they might search, feel, or engage with different devices in a different location.